HOW TO GET MEDIA COVERAGE
PR is a free and extremely effective way to raise awareness and sales. In this mini-course you'll learn strategies to get yourself, your products and your business featured on TV, in magazines, on blogs.
DEFINING YOUR VOICE
You are the best spokesperson for your business. In this mini-course, you'll learn how to define your voice and pitch effectively whether it's on Zoom meetings, in-person presentations, speaking at conferences and even on TikTok.
THE 24/7 BUSINESS: HOW TO AUTOMATE ALMOST EVERYTHING
Thanks to technology, you can automate everything from responses to inquiries you get through your website and social media, timed emails based on customer behaviors, offers and more. In this mini-course, you'll learn what to automate and how for rapid growth.
Ready for Launch is a 5-part online program for female entrepreneurs who want to build their passion into a sustainable, profitable and scalable business that provides long-term stability, fulfillment and joy.
The Ready for Launch program has provided women across the globe with the confidence and know-how to get organized, get strategic and get LAUNCHED the right way.
The Ready for Launch program elevates women to #Bosslady status — they are living the dream while living their lives to the fullest.
STRATEGY: One-on-one sessions, strategy exercises and tools that will give you the confidence that you're on track, get you organized and getting things done efficiently and the right way, the first time.
MESSAGING: The most important part of creating and growing a business today is to tell your story and connect with consumers meaningfully. You'll learn how to tell your story to the right audience for results.
MARKETING: Take your messaging and communicate it to your target audiences through the best channels for YOUR business. Make connections with your customers that go beyond the sale and create long-term loyalty and profit.
GROWTH: The strategies and tactics to continue growing while staying true to your core values. How to scale your business while enjoying every moment and living the life you dreamed on your terms while delivering on your brand promise.
Working with Lolita is inspiring and motivating, her coaching style brought out a creativity in me that I didn’t think I had, making me feel confident and focused about taking my business to the next level."
I would have never imagined I’d be ready to go on this new endeavor and be brave and believe in myself.
She changed my life and my family’s life for the better."
The Ready for Launch Program and one-on-one coaching with Lolita helped me very quickly scale up my business, secure some unbelievable media coverage that landed one of my designs in the Emmy celebrity gift bag last year, and then on dozens of news outlets!"
I cannot express how glad I am I did this! The program and Lolita brought out in me what I thought I never had. They are two little words but I hope they show you how big my gratitude is, Lolita.
Module 1: Your Unique Business
As Simon Sinek famously said, "People Don't Buy What You Do, They Buy Why You Do It."
In our first Ready for Launch module, we'll work through your business "plan" -- not the traditional business plan, but your vision, your purpose in starting your unique venture, and we'll define milestones and the processes to achieve those milestones.
- Your "Why": Defining the reason your business is unique and the storytelling elements to share your passion with the world
- Your Path to Profitability: how to realistically project income and expenses
- Processes over Goals: We'll define your success metrics and the processes to implement to achieve them
Module 2: Who and Where Are Your Consumers?
“The key to successful selling is simple: know your customers and meet their needs.”
With over 2.1 billion online consumers worldwide, your market is out there - what will set you apart from your competition will be to know exactly who your customer is and where to best find and communicate to them.
In this module, you'll learn:
- Who is your ideal customer?
- How does your product or service meet their needs?
- With so many potential potential lead sources - Facebook, Instagram, TikTok, Clubhouse, LinkedIn, Snapchat, YouTube, podcasts, blogs and so many others - which are the best channels for you to focus your limited time and resources on for maximum conversions?
Module 3: Your Digital Footprint
“In 2009, good SEO made you remarkable on the web. In 2019, good SEO is a result of being remarkable on the web.”
The first impression most people will have of your business - your website - is the heart of your sales strategy. Making sure it has all the right elements to convert visitors to leads or buyers - and provides a simple yet memorable experience is what we'll cover in this module.
In this module, you'll learn:
- What platforms - Wordpress, Shopify, SquareSpace and even Facebook Marketplace - are best suited for your business
- How to find the right talent - from programmers and copywriters - to fit your budget and brand
- The basics: SEO tips to ensure the right people find your site
- Conversion mastery: how to ensure the layout and content of your site ultimately drives the end result - the SALE
Module 4: Content is Queen
“Content marketing is the gap between what brands produce and what consumers actually want.”
Content strategy -- which includes graphics, social media messages, blogs, the copy on your website, and emails to leads and customers -- can seem like a monumental undertaking. It doesn't have to be, though it's critical to have a content strategy that converts.
In this module, you'll learn:
- What your content mix should look like to maximize results
- The tools to create effective content
- How to plan content 30 - 60 days in advance so you have an organized plan and aren't stressing daily about it
- How to tailor your content across different platforms to be most effective
Module 5: Ready For Launch and Beyond
“It's within everyone's grasp to be a CEO." - Martha Stewart
In this final module, we'll put all the elements together and put them in practice. Of course, we're not done yet - what comes next is both most exciting and most critical: evaluating what's working and what isn't and using that insight to make changes so your business continues to thrive.
In this module, you'll learn:
- How to recognize areas that need improvement and how to shift strategy or processes to improve them
- How to make your customers your evangelists and the power of WOM (Word of Mouth) Marketing
- How to "future-proof" your business: the key strategies to employ so no matter what changes take place -- from new social media channels to a pandemic -- your business just keeps growing.
Who Is Ready for Launch Ideal For?
Ready for Launch is for female entrepreneurs who are ready to roll up their sleeves and build a meaningful brand, while also enjoying the fruits of the hard work. Whether your business is a dream in your heart or already established, Ready for Launch give you the know how to connect with your consumers in today's online-first marketplace in ways that produce results. The Ready for Launch Program can help you maximize efficiency and results while carving out the time for what means most to you - to achieve your definition of balance while being a #Bosslady.
Consultants and Coaches
If 2020 taught us anything as far as business savvy, it's that the world leaped forward in comfort level as far a working online and through the "Zoom" economy. Consulting, Coaching and Service-based businesses are thriving more than ever before and you can reach a wider audience and provide that service to more people and businesses. Ready for Launch prepares you to see your client base grow consistently based on your bandwidth.
Consumer and Business Products
If you're running an Etsy boutique or reselling on Amazon, or anywhere in between, product positioning is everything in the increasingly crowded marketplace. Ready for Launch gives you the tools and know-how to zero in on your target audience and position your product best to connect with them.
If you weren't online before, again 2020 taught us for businesses to thrive, there has to be an online component. Ready for Launch will give you the elements needed to successfully launch in or pivot to the online marketplace, build relevancy and trust...and profits.
Is Everything in the Ready for Launch Program Online?
Yes! You can take the course at your own pace and go through all the coursework online. After each module, you'll schedule a 30-minute Zoom meeting with Lolita to make sure you are taking the content and applying it to your unique business for success. These one-on-one sessions are also a great time to ask questions and get feedback.
How long will the course take?
You can pace the course according to your schedule, however it's possible to power through the course in one week, though we don't recommend it. This is about building a solid, successful business venture and that requires planning and really setting up each stage correctly.
How much does Ready for Launch cost?
The tuition for Ready for Launch is $1,299 if you pay in full. You can also break the tuition up into 4 payments of $399 each.
Do you offer a money-back guarantee?
Yes. while Ready for Launch gives you the tools, insight and one-on-one coaching to set your business up for success. Anytime within your first 14 days, if you don't feel the program is right for you, we'll refund your payment. No questions asked.