INTRO: What is PR and why it is a valuable marketing pillar. How to apply PR strategies that will grow your business
What About Your Business Will Get Coverage: Getting effective coverage that journalists and producers want to share with their audience comes down to pitching impactful stories that will get their attention to learn more. First, we'll go through exercises to uncover what parts of your business will get the most media coverage and grow your sales. Then, we'll craft your pitch to ensure it has the 4 elements every journalist or producer is looking for.
Finding Outlets to Cover You: Once you've got the pitch together, how do you find outlets to cover your business? You'll learn how to find hundreds of journalists looking to cover businesses like your and how to start attracting media so they come to you first.
Maximizing the Value of Coverage: As you start to get covered in the media, it's important to share the news the right way to get more press and to generate sales! You'll learn how to amplify any press coverage to maximize the reach by over 20x.
After learning PR strategies, I was able secure some unbelievable media coverage that landed one of my designs in the Emmy celebrity gift bag last year, and then on dozens of news outlets!"